Staff's Pick: Top 5 Greatest Music Videos of All Time
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Imagine the day is August 1, 1981. Sitting in front of your Sony Trinitron, you browse the wide selection of channels made possible by the invention of modern cable television. You come across a channel that instantly captures your curiosity. A channel dedicated to visual representations of the very songs you've been hearing on your car radio. Known simply as MTV, this network was about to revolutionize the music industry forever. Music was no longer just something to hear; it became a visual story that immersed viewers in the context of its lyrics. The music video quickly became the foundation upon which MTV built its identity. From Madonna to Taylor Swift, artists have embraced the opportunity to bring their music to life. These are En Route's picks for the Greatest Music Videos of All Time.
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5. "…Baby One More Time" by Britney Spears: Britney Spears had one chance to introduce herself to the world, and she created one of the most iconic debuts in music history. "...Baby One More Time" was not only Britney's introduction to the world, but also her effort to solidify herself as the Princess of Pop. Premiering on MTV and other music video stations on November 26, 1998, the video became an overnight sensation. It features Spears proving that a school's hallways could serve a purpose far beyond education. Bored in class, she unknowingly created a cultural moment that has transcended decades, proving that Britney Spears was never just a trend—she was forever.
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4. "Hotline Bling" by Drake: Sometimes simplicity speaks louder than spectacle. At a time when music videos were becoming increasingly cinematic, Drake proved that all it took was a bright red Moncler jacket and a few colorful rooms to make a statement. This video perfectly captures the edge that the 2010s brought to the music industry, demonstrating how some of the most-viewed music videos of all time can consist of almost nothing. Released in 2015, "Hotline Bling" became an overnight meme, with nearly every frame repurposed across social media. Drake's awkward yet confident dancing became one of the defining viral moments of the decade, proving that music videos had entered a new era where internet culture was just as influential as television.
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3. "Vogue" by Madonna: Strike a pose. Few music videos have captured glamour and sophistication quite like Madonna's "Vogue." A timeless introduction to dance music, Madonna commands the dance floor in a world painted entirely in black and white. She pays homage to Hollywood's Golden Age while proving to everyone around her that she is that girl. Directed by David Fincher, the video elevated queer art and ballroom culture into the mainstream during the devastating HIV/AIDS epidemic, demonstrating that these communities deserved recognition and celebration. More than 35 years later, "Vogue" remains one of the most stylish and influential music videos ever created.
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2. "Baby" by Justin Bieber: Bieber Fever was real. In 2010, a 16-year-old Canadian singer named Justin Bieber released what would become one of the defining pop songs of an entire generation. "Baby" wasn't just another hit single—it launched a global phenomenon. Featuring a youthful Bieber singing about first love while effortlessly dancing through a bowling alley alongside Jasmine Villegas, the video quickly became one of the internet's most recognizable music videos. It helped usher in the YouTube era of music, becoming the platform's most-viewed video for years and proving that artists no longer needed MTV alone to dominate pop culture. Whether you loved it or hated it, everyone knew the words to "Baby."
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1. "Thriller" by Michael Jackson: Undeniably, Michael Jackson's "Thriller" takes the crown. Since its release in 1983, it has influenced popular culture in ways no other music video has. Running nearly 14 minutes long, "Thriller" wasn't simply a music video—it was a short film. Directed by John Landis, the video masterfully blends horror, suspense, and choreography into a cinematic experience unlike anything audiences had ever seen. Jackson's iconic red jacket, zombie-inspired aesthetic, and unforgettable dance sequence have become synonymous with Halloween while inspiring generations of artists, including The Weeknd. Above all, what makes "Thriller" so legendary is its groundbreaking choreography, which remains one of the most recognizable dance routines in entertainment history. No artist has truly matched the ambition or vision behind "Thriller." Michael Jackson redefined what a music video could be and cemented himself as the undisputed King of Pop.